Advertising and Public Relations are the two important tools for promoting products and services offered by the company. Both are very important parts of any business organization. During the academic session, the students can choose from a wide range of dynamic specializations offered by Advertising and Public Relations. This helps the candidate to master a particular field with proper basic theoretical knowledge, as well as advanced concepts.
The Advertising & Public Relations industry focuses on the relationship between a product/service and the public. It involves influencing the public’s perception of a product through the use of media, advertisements, and campaigns. After the course, you will get jobs including Media Directors, Copy Writers, Product Promoters, and Graphic Designers. This industry is a sub-sector of the Professional & Business Services industry.
Advertising & Public Relations Highlights
Course Name |
Advertising and Public Relations |
Examination Type |
Semester System |
Course Level |
P.G Diploma in Advertising and Public Relations: 1 Year M.A in Advertising and Public Relations: 2 Years |
Eligibility |
Varies with Course |
Admission Process |
Counseling after qualification of relevant entrance examination |
Top Recruiters |
Indian Express, Max New York Life, NDTV Network, Hindustan Times Group of Publication, AIR, BBC, India Today Group, CNBC, etc |
Top Career Scopes |
Advertising Media Planners, PR Executive, Content Developers, Marketing and Advertising Communication Specialist, Public Relation Specialist, Media Relation Officer, etc |
Eligibility Criteria for Advertising & Public Relations course
1. Some courses offered by the best institutes of public relations in India cover both advertising and PR fundamentals. You can join the best institutes and take a diploma or degree course covering both PR and advertising.
2. Candidates can identify their interests, you can take a specialization course.
3. To take a graduate course, you need to pass 12th in any stream. For diploma courses, you can join any of the best PR or advertising institutes after the 10th.
4. Students should have completed their 10+2 in any discipline from a recognized board.
5. The minimum score in 10+2 should be 50% or above.
Admission Process
1. Colleges publish admission notices on their website from June when most Indian universities would have finished degree exams.
2. Candidate to apply for each college, as each college considers each mark the cut-off mark.
3. Some private colleges and deemed universities perform their counselling process by conducting their university-level entrance exams.
4. Some colleges require a minimum of 50% aggregate in the qualifying examination.
5. Candidates who qualify for the test are called for an interview before the final seat allotment.
6. Documents like mark sheets, photographs, signatures and transfer certificates must be scanned and uploaded online to the portal.
7. All documents must be in a specific format and size only to be accepted.
8. Various Entrance Exams such as CUCET, PAT, State University, Central University etc are conducted to enrol students for courses.
Career in Advertising And Public Relations
Most professional and managerial positions in advertising and public relations services require a bachelor’s degree, with broad liberal arts exposure. Experienced applicants who possess a master’s degree may fill research positions.
Public relations is cultivating a strong and positive relationship with customers, employees, media people, and corporate and social officials. The salary & perks and career progressions are very good in advertising & public relations. Even if someone has to start as low as Rs. 8,000 per month at the entry-level stage, s/he can draw a monthly salary of Rs. 30,000 per month.
Some of the career options in Advertising and Public Relations are can take any of the below-mentioned jobs:
PR manager
Copywriter
Social media marketer/ manager
Employee relationship manager
Production team member
Creative team member
Media or community relationship manager
Journalist
Copywriter
Publicist Advertiser
Marketing manager
Art director
Job Profile |
Average Salary Per Annum |
Advertising Media Planners |
3 - 4 lakhs |
PR Executive |
5 - 6 lakhs |
Content Developers |
2 - 3 lakhs |
Marketing and Advertising Communication Specialist |
5 - 6 lakhs |
Public Relation Specialist |
4 -5 lakhs |
Media Relation Officer |
2.5 - 4 lakhs |
Advertising and Public Relations FAQ
General Questions
Q1: What is the difference between advertising and public relations?
Ans: Advertising involves paid promotions to disseminate a message about a product or service through various media channels. Public relations (PR), on the other hand, focuses on building and maintaining a positive image and relationship with the public through unpaid or earned media.
Q2: Why are advertising and public relations important for businesses?
Ans: Advertising helps to directly promote products and services, increasing sales and brand recognition. PR builds credibility and trust by fostering positive relationships with the public, media, and other stakeholders, enhancing the overall reputation of the business.
Advertising
Q3: What are the different types of advertising?
Ans: Types of advertising include: Traditional Advertising: TV, radio, print (newspapers, magazines), and outdoor (billboards, posters).
Digital Advertising: Online ads (banners, pop-ups), social media ads, search engine marketing (SEM), and influencer marketing.
Direct Mail: Flyers, catalogs, and postcards sent directly to consumers.
Q4: How do I choose the right advertising medium for my business?
Ans: Consider your target audience, budget, and business goals. Research where your audience spends their time and what type of media they consume. For example, younger audiences may be more reachable through social media, while older demographics might respond better to print or TV ads.
Q5: What is an advertising campaign?
Ans: An advertising campaign is a series of coordinated advertisements across various media channels that share a single idea and theme. Campaigns are designed to achieve specific business goals, such as increasing brand awareness or driving sales.
Public Relations
Q6: What are the main functions of public relations?
A: The main functions of PR include media relations, crisis management, event planning, community engagement, internal communications, and reputation management.
Q7: How do PR professionals build relationships with the media?
Ans: PR professionals build media relationships by providing valuable, newsworthy information, being responsive and reliable, and understanding the needs and deadlines of journalists. Regularly pitching story ideas and offering expert sources also helps.
Q8: What is a press release and how is it used?
Ans: A press release is an official statement issued to media outlets to provide information on a particular matter. It is used to announce news such as product launches, events, new hires, and other significant company updates.
Q9: How can I measure the effectiveness of my PR efforts?
Ans: Measure PR effectiveness through media coverage analysis (quantity and quality of mentions), social media engagement, website traffic, sentiment analysis, and surveys assessing public perception.
Integrated Marketing Communications
Q10: What is integrated marketing communications (IMC)?
A: IMC is the strategic coordination of all communication tools, messages, and media used by an organization to ensure consistency across all marketing channels. This approach aims to reinforce the brand message and achieve greater impact.
Q11: How can advertising and PR work together?
A: Advertising and PR can complement each other by ensuring a consistent message. Advertising drives immediate sales and visibility, while PR builds long-term credibility and brand image. A coordinated strategy leverages both to maximize reach and effectiveness.
Tips for Success
Q12: What are some tips for creating effective advertising?
A: Understand your target audience. Craft a clear, compelling message.
Use strong visuals and concise copy. Include a call to action.
Test and measure the performance of your ads.
Q13: What are some best practices for successful public relations?
A: Maintain transparency and honesty.
Build and nurture media relationships.
Be proactive in your communication.
Monitor and respond to public feedback.
Prepare for crises with a solid communication plan.