A Bachelor of Tourism and Travel Management (BTTM) degree is an undergraduate program designed to equip students with the knowledge and skills needed for a career in the travel and tourism industry. The program typically covers various aspects of the industry, including travel agency operations, airline and cargo management, financial management, marketing, and event management. BTTM programs often incorporate practical training through internships, research projects, and industry interactions to bridge the gap between academic learning and real-world applications.
The program covers diverse subjects such as cultural tourism, eco-tourism, tourism marketing, hospitality management, event management, and sustainable tourism practices. Its main focus on managing tourism businesses, understanding the industry's impact on countries and cultures, and learning about various management tools specific to tourism. Students acquire skills in human resource management, marketing, research, finance, strategic planning, information technology, communication, and entrepreneurship, among others.
BTTM Highlights
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Course Level |
Graduation |
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Full Form |
Bachelor in Tourism & Travel Management |
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Duration |
3 years |
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Exam Type |
Semester System |
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Eligibility |
10+2 (High School) |
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Admission Process |
Merit and Entrance Exam Based |
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Average Salary |
INR 3 to 8 LPA |
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Job Profiles |
Travel Agent, Tour Operator, Tourism Officer, Hotel Manager, Event Coordinator, and Customer Service Representative and many more. |
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Top Recruiting Areas |
Travel Agencies, Hotels, Airlines, Tour Operators , Cruise lines, Event Management Companies, Aviation Industry etc. |
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Top recruiting Companies
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Indigo Airlines, MakeMy Trip, Yatra.com, Thomas Cook India, Goibibo, Cox & Kings, IRCTC, ITDC, Club Mahindra Holidays etc. |
Eligibility Criteria of BTTM
1. Applicant should have done their 10+2 (or equivalent) qualification from a recognized board, with English as a mandatory subject.
2. Applicant should have a minimum percentage of 45-50% aggregate marks in the qualifying exams.
3. Some institutions rely on merit based admissions according to their academic performance.
4. Some institutions may conduct their entrance exam like CUET, LPU NEST, or NCHMCT JEE for admission followed by Personal Interview and Group Discussion.
5. Fluency in English is preferred.
Admission Process
1. The admission process may involve online applications, submission of necessary documents, potential entrance exams, and a personal interview to assess communication skills.
2. Some universities/ colleges take admissions on the basis of 10+2 (high school) results.
3. Some institutions may conduct personal interviews or group discussions as part of the selection process.
Career after BTTM
A BTTM degree opens doors to diverse careers in the travel and tourism industry. You can work as a travel consultant, tour manager, event manager, or in hospitality roles like hotel or resort management. Graduates can also find opportunities in airlines, travel agencies, tourism boards, and even entrepreneurship.
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Job Profile |
Job Description |
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Travel Consultant |
Providing expert advice on travel planning, including flights, accommodations, and destinations. |
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Tour Manager |
Overseeing and managing tour groups, ensuring smooth operations and a positive experience. |
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Airline Staff |
Working in various roles within airlines, including ticketing, customer service, and airport operations. |
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Tourism Officer |
Working for government tourism boards to promote destinations and develop tourism strategies. |
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Event Manager |
Planning and coordinating events within the tourism industry, such as conferences, festivals, and exhibitions. |
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Hotel Manager |
Managing the overall operations of a hotel, including guest services, housekeeping, and food and beverage. |
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Tourism Marketing Manager |
Promoting destinations, travel services, or tourism businesses to attract visitors. |
BTTM Syllabus
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1st year (Semester 1&2) |
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Fundamentals of Tourism: Introduction to Tourism, Tourism Products of India, Basics of Tourism Management |
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· Geography: Indian Geography, World Geography of Tourism. |
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· Environmental Studies: Environmental Studies I & II. |
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· Tourism Organizations: Tourism Organizations, Travel Agency Management and Tour Operations. |
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· Basic Economics & Management: Basics of Economics, Management Concepts and Organizational Behavior. |
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English and Other Languages: English/Other Language, Communication Skills |
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· Field Work: Field Work Project I & II. |
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2nd year (Semester 3&4) |
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· Tourism Marketing: Tourism Marketing, Digital Marketing. |
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· Transport & Hospitality: Transport Services in Tourism, Hospitality Management in Tourism. |
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· Human Resources & Sales: Human Resource Management, Sales and Negotiation in Tourism. |
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· Tourism Geography: Tourism Geography. |
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· Event Management: Event Management. |
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· Aviation: Aviation Industry and Ticketing. |
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· Tourism Entrepreneurship: Tourism Entrepreneurship. |
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· Accounting & Finance: Fundamentals of Accounting I & II, Accounting Skills for Tourism Business. |
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3rd year (Semester 5&6) |
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· Advanced Tourism: Destination Management, Sustainability and Responsible Tourism. |
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· Business and Legal Aspects: Travel Law and Regulations, Legal Framework for Tourism. |
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· Advanced Marketing: Tourism Marketing, Market Research. |
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· Industry Exposure: On the Job Training (Industry Exposure), Comprehensive Viva Voce. |
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· Specialized Tourism: Adventure Tourism, Rural Tourism. |
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· Optional/Electives: Subjects like Sociology of Tourism, Tourist Behavior, Ecotourism, etc., may be offered as electives. |
