PG Diploma in Advertising and Public Relations (PGDAPR) is a two-year course. This course is ideal for those students who have logical thinking including implementing logic and common sense to recognize the advantages and disadvantages of possible ideas, assumptions or solutions to numerous problems. The course will prepare students with skills and knowledge in marketing, communication, and event management.
Both industry professionals and small business owners need skills in Advertising, design, Marketing and communication for growth and brand building. There are a variety of options available to you, including jobs with reputable companies and agencies. Candidates can often work in different countries as part of their career and in a variety of disciplines including internal communications, event management, lobbying, sponsorship and fundraising.
PG Diploma in Advertising and Public Relations (PGDAPR) Highlights
Course Level |
Postgraduate Level |
Duration |
2 years |
Examination Type |
Semester Type |
Eligibility Criteria |
Successful completion of graduation from a recognized university, with a minimum aggregate of 50% or equivalent CGPA. |
Admission Process |
Merit-based or Entrance-based |
Average Annual Salary |
INR 2 and 12 lacs |
Top Recruiting Companies |
Media, PR organizations |
Job Positions |
media, and getting papers, radio, and TV to acknowledge stories or messages sourced from PR organizations |
Eligibility Criteria for PG Diploma in Advertising and Public Relations (PGDAPR)
1. Graduate in any stream from a recognised university.
2. Candidates should have secured a minimum aggregate score of 45% or more in subjects.
3. They must have a minimum aggregate of 55% to qualify for the program.
Admission Process
1. Colleges publish notice of admission on their website from June when most Indian universities would have finished degree exams.
2. Candidate to apply for each college, as each college considers each mark as the cut-off mark.
3. Some private colleges and deemed universities perform their counselling process by conducting their university-level entrance exams.
4. Some colleges require a minimum of 50% aggregate in the qualifying examination.
5. Candidates who qualify for the test are called for an interview before the final seat allotment.
Career after PG Diploma in Advertising and Public Relations (PGDAPR)
The students get plenty of job opportunities after the successful completion of the course. Most of the vacancies related to job postings are done by candidates after completion of the course is absorbed in various job roles such as successfully integrating important elements of public relations and techniques of organizing and executing an event successfully.
Many leading companies and organizations release jobs for multiple sectors. The students can also do a government job after completing this course alongside various private jobs. There is enough scope after doing this course. Candidates can work in materials production, development, and research in the industrial sector, or as materials experts in high-level consultancy and management positions.
After completion of this course, one has ample job opportunities in the government as well as private sectors. One can even start his own business. Its devices incorporate exposure, publicizing, open issues gatherings, campaigning available authorities and any and each different implies that gets a message out to people in general. Generally, anyway it is tied in with putting stories in the media and getting papers, radio, and TV to acknowledge stories or messages sourced from PR organizations. The average salary ranges between INR 3 to 15 Lakhs.
PG Diploma in Advertising and Public Relations (PGDAPR) Syllabus
Subjects of Study |
Communication & Personality Development |
Introduction to Media |
Advertising, PR & Event Management - Module I, II & III |
Principles of Integrated Marketing Communication |
Marketing & Brand Management |
Specialization Project - Industry Visit |
Workshop on Creative Enhancement |
Best Practices & Case Studies |
Advertising and Public Relations FAQ
General Questions
Q1: What is the difference between advertising and public relations?
Ans: Advertising involves paid promotions to disseminate a message about a product or service through various media channels. Public relations (PR), on the other hand, focuses on building and maintaining a positive image and relationship with the public through unpaid or earned media.
Q2: Why are advertising and public relations important for businesses?
Ans: Advertising helps to directly promote products and services, increasing sales and brand recognition. PR builds credibility and trust by fostering positive relationships with the public, media, and other stakeholders, enhancing the overall reputation of the business.
Advertising
Q3: What are the different types of advertising?
Ans: Types of advertising include: Traditional Advertising: TV, radio, print (newspapers, magazines), and outdoor (billboards, posters).
Digital Advertising: Online ads (banners, pop-ups), social media ads, search engine marketing (SEM), and influencer marketing.
Direct Mail: Flyers, catalogs, and postcards sent directly to consumers.
Q4: How do I choose the right advertising medium for my business?
Ans: Consider your target audience, budget, and business goals. Research where your audience spends their time and what type of media they consume. For example, younger audiences may be more reachable through social media, while older demographics might respond better to print or TV ads.
Q5: What is an advertising campaign?
Ans: An advertising campaign is a series of coordinated advertisements across various media channels that share a single idea and theme. Campaigns are designed to achieve specific business goals, such as increasing brand awareness or driving sales.
Public Relations
Q6: What are the main functions of public relations?
A: The main functions of PR include media relations, crisis management, event planning, community engagement, internal communications, and reputation management.
Q7: How do PR professionals build relationships with the media?
Ans: PR professionals build media relationships by providing valuable, newsworthy information, being responsive and reliable, and understanding the needs and deadlines of journalists. Regularly pitching story ideas and offering expert sources also helps.
Q8: What is a press release and how is it used?
Ans: A press release is an official statement issued to media outlets to provide information on a particular matter. It is used to announce news such as product launches, events, new hires, and other significant company updates.
Q9: How can I measure the effectiveness of my PR efforts?
Ans: Measure PR effectiveness through media coverage analysis (quantity and quality of mentions), social media engagement, website traffic, sentiment analysis, and surveys assessing public perception.
Integrated Marketing Communications
Q10: What is integrated marketing communications (IMC)?
A: IMC is the strategic coordination of all communication tools, messages, and media used by an organization to ensure consistency across all marketing channels. This approach aims to reinforce the brand message and achieve greater impact.
Q11: How can advertising and PR work together?
A: Advertising and PR can complement each other by ensuring a consistent message. Advertising drives immediate sales and visibility, while PR builds long-term credibility and brand image. A coordinated strategy leverages both to maximize reach and effectiveness.
Tips for Success
Q12: What are some tips for creating effective advertising?
A: Understand your target audience. Craft a clear, compelling message.
Use strong visuals and concise copy. Include a call to action.
Test and measure the performance of your ads.
Q13: What are some best practices for successful public relations?
A: Maintain transparency and honesty.
Build and nurture media relationships.
Be proactive in your communication.
Monitor and respond to public feedback.
Prepare for crises with a solid communication plan.