Bachelor of Mass media (BMM) is a 3-year course. Bachelor of Mass media (BMM) in, magazines, newspapers, digests, and news agencies and it also involves training and teaching regarding editing, photographing, writing, reporting, etc. Those who pursue the degree are trained and educated in the different techniques and methods of media and communication. As the name suggests, the Broadcast Journalism course deals with different aspects of communication.
Bachelor of Mass media (BMM) uses an entirely different medium, it also has different techniques for acquiring and displaying information. There are different media ethics and rules promulgated by media regulators and federations to govern the practice of broadcast journalism.
The course enables an in-depth understanding of the dynamic field of mass media in its various forms – print, radio, television, advertising, PR, new media and films. In the third year, students select any one of the specialisations from Advertising and Journalism.
Bachelor of Mass media (BMM)Highlights
Course Level |
Bachelor of Mass media (BMM) |
Duration |
3 years |
Eligibility |
10+2 / Intermediate pass or equivalent from any stream/subjects |
Examination type |
Either by Entrance Exams or by Merit |
Job Roles |
Content Writer, Senior Copywriter, Copywriter, Business Development Executive, Assistant Marketing Manager, Content Marketing Manager, Graphic Designer, Editor, Film & Video Editor etc. |
Average Salary |
INR 3 Lacs to INR 6 Lacs per annum |
Top Recruiting Companies |
Govt and Privet sector |
Eligibility Criteria for Bachelor of Mass media (BMM)
1. Candidates who have completed their 10+2 schooling or equivalent, in any stream, from a recognized board with an aggregate of 50% marks are eligible to enrol for this program.
2. Institutions requiring an entrance exam for admission may take into account both the entrance exam score as well as previous academic records.
3. The cut-off mark for the examination is decided by each institution.
Admission Process
1. Applicant on relevant entrance examinations determines admission to various universities and colleges.
2. Some private colleges and deemed universities perform their counselling process by conducting their university-level entrance exams.
3. Candidates who qualify for the test are called for an interview before the final seat allotment.
4. Candidates with a strong hold on English/ Hindi may be preferred at the time of admission.
Career after Bachelor of Mass media (BMM)
Graduands get exposure to various dimensions of print, electronics, and new-age media, and numerous technologies involved in mass communication such as computer applications, and software and hardware applied in print, radio, TV, and the internet. While there are basic jobs such as those of reporters and writers in media, there are also several other jobs, and the scope of journalism is thus very wide.
Journalism is gathering information, collating it, and creating something informative out of it. Apart from these basic roles, a journalist is also required to comment on events being reported but diplomatically, so as to not influence any reader too strongly. Journalism syllabus deals with different types of journalism, the use of journalism, the history of journalism, etc.
A broadcast journalism graduate can either be the person who is in front of the camera or the microphone, working as the voice of the news, or the person in the production booth. Graduates will be prepared to enter the world of reporting and producing at a news station or even in businesses, such as publishing houses, advertising agencies, or public relations firms.
In the media industry, students can express their creative talents and polish their skills in sectors such as advertising, IT and communications, as well as animation and graphic design. Sectors such as educational, web-based and film studios offer employment opportunities to people skilled in multimedia management to handle administration duties of such creative professions with an analytical bent of mind and fluency in creative pursuits.
RJ |
TV Correspondent |
Producer |
Screenwriter |
Sound Engineer |
Sound Mixer and Sound Recordist |
Video Jockey (VJ) |
Art Director |
Content Editor |
Event Manager |
Advertisements |
Cameraman |
Photographer |
Political Campaign Manager |
Technical Communication Specialist |
Speech Writer |
Web Producer |
Graphic and Design |
Bachelor of Mass media (BMM) Syllabus
Semester-I |
|
Writing for Media |
Introduction to Communication |
Introduction to Journalism (Reporting, Writing & Editing) |
Socio-Economic & Political Scenario |
Communicative Hindi |
Basics of Design & Graphics |
Indian Culture |
Computer Lab |
Communication Lab |
Design & Graphics Lab |
Semester-II |
|
History of Print & Broadcasting in India |
Print Journalism-I |
Media Laws & Ethics |
Still Photography |
State Politics & Constitution |
Theory of Communication |
Application of Computer in Media |
Photo Lab |
Print Journalism Lab |
Computer Lab |
Semester-III |
|
Development & Communication |
Print Journalism-II |
Radio Journalism & Production |
Basics of Camera, Lights & Sound |
Media Management |
Folk Media |
Cyber Media |
Summer Training Report |
Print Journalism Lab |
Radio Journalism & Production Lab |
Operation & Handling of Video Equipment Lab |
- |
Semester-IV |
|
Television Journalism & Production |
Introduction to Advertising |
Public Relations |
New Media |
Television Journalism & Production Lab |
Public Relations Lab |
Fundamentals of Economics & Indian Economy |
National & International Affairs |
New Media Lab |
- |
Semester-V |
|
Advertising Practices |
Event Management: Principles & Methods |
Media Research |
Environment Communication |
Tribal Communication |
Communication Research |
Functional Exposure Report |
Internship Report |
Advertising Lab |
Event Management Lab |
Media Research Lab |
- |
Semester-VI |
|
Media Organisation & Management |
Contemporary Issues |
Global Media Scenario |
Value Education |
Final Project |
Comprehensive Viva |
Here are some regularly asked questions (FAQs) about Bachelor in Mass Communication (BMC):
1. What is Mass Communication?
Ans: Mass verbal exchange is the system of making, sending, receiving, and deciphering messages to massive audiences thru various channels like newspapers, tv, radio, social media, and many others.
2. What is a Bachelor in Mass Communication (BMC) degree?
Ans: A BMC diploma is an undergraduate program that focuses on teaching college students the principles, theories, and practical talents vital for a career in various fields of mass conversation along with journalism, advertising, public members of the family, broadcasting, and so on.
3. What are the typical subjects blanketed in a BMC application?
Ans: Subjects typically include mass media theories, journalism, media ethics, marketing, public relations, media regulation, verbal exchange studies methods, digital media production, and multimedia storytelling.
4. What career possibilities are available with a BMC degree?
Ans: Graduates can pursue careers in journalism (print, broadcast, online), advertising, public family members, digital media production, corporate communique, social media control, media making plans, event control, content writing, and more.
5. Is internship enjoy vital in BMC applications?
Ans: Yes, many BMC programs consist of internships or practical education as a demand. Internships offer college students with valuable fingers-on revel in and networking opportunities of their selected discipline.
6. What talents are developed through a BMC degree?
Ans: Students increase competencies inclusive of writing, editing, storytelling, critical thinking, research, communication, multimedia production, digital advertising, and social media control.
7. Can BMC graduates pursue similarly schooling?
Ans: Yes, BMC graduates can pursue higher education via grasp's or doctoral packages in fields like verbal exchange, journalism, media research, public members of the family, marketing, and related regions.
8. What are some critical qualities for success in the subject of mass verbal exchange?
Ans: Strong verbal exchange skills, creativity, curiosity, adaptability, crucial wondering, interest to detail, capability to work below pressure and meet time limits, moral judgment, and technological proficiency are crucial features for success in mass communication careers.
9. What are some legit universities or faculties presenting BMC applications?
Ans: There are many reliable institutions international providing BMC packages. Some famous ones include Northwestern University, University of Southern California, Columbia University, University of Texas at Austin, University of California Berkeley, and Syracuse University in the United States, and University of Westminster, London School of Economics and Political Science (LSE), University of Amsterdam, and University of Melbourne the world over. However, there also are many incredible packages to be had at different universities and faculties globally.
10. How can I prepare for a BMC application?
Ans: Preparing for a BMC application involves growing a strong foundation in verbal exchange, writing, research, and important thinking competencies. You can begin by means of studying books and articles on mass verbal exchange, practicing writing and modifying, exploring unique media platforms, gaining applicable paintings or volunteer revel in, and staying up to date on cutting-edge activities and trends within the media enterprise.